The highest-margin line on every menu board, and the easiest place to overpay.
Showing 150 of 1,871 tracked items. Prices are in each market's own currency.
Sorted by the cheapest published option for each item. A local price is not comparable to a price in another currency - For that, use the price index.
Soft Drinks, Tea & Juice products sold under one name in four or more markets, converted to US dollars.
| Product | Brand | Markets | Cheapest (USD) | Priciest (USD) | Gap |
|---|---|---|---|---|---|
| Fifty/Fifty Regular | Shake Shack | 9 | $1.73 | $5.72 | +230% |
| Bottled Water | Five Guys | 6 | $0.79 | $3.55 | +347% |
| Hot Chocolate | Dunkin’ Donuts | 6 | $2.29 | $5.72 | +149% |
| Fountain Soda | Shake Shack | 5 | $1.22 | $3.90 | +221% |
| Hot Chocolate | Pret A Manger | 5 | $4.79 | $5.99 | +25% |
| Pepsi | KFC | 4 | $0.62 | $4.21 | +580% |
| ShackMeister Ale | Shake Shack | 4 | $3.08 | $8.87 | +188% |
| Coke | Krispy Kreme | 4 | $1.50 | $4.31 | +187% |
| Classic Hot Chocolate | Starbucks | 4 | $2.58 | $6.26 | +143% |
| Earl Grey Tea | Starbucks | 4 | $1.93 | $4.59 | +138% |
| Iced Black Tea | Starbucks | 4 | $2.80 | $6.26 | +124% |
| Iced Green Tea | Starbucks | 4 | $2.80 | $6.26 | +124% |
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.
Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.
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