
How Fast-Food Franchising Actually Works
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
17 chains tracked in New Zealand, priced in NZD (NZ$). Every menu below is the full local board, not a global template.
The cheapest priced item we hold in each dish category across every New Zealand menu - A rough floor for what each kind of food costs here.
| Dish type | Items tracked | Cheapest we found | |
|---|---|---|---|
| Pizza | 120 | NZ$3.25 | Every pizza on every menu we track, from margherita to meat feast. |
| Combos & Meal Deals | 112 | NZ$1 | Bundles, family boxes, promotions and value platters. |
| Burgers | 105 | NZ$2.99 | Beef, chicken and plant-based burgers priced side by side. |
| Fried Chicken | 105 | NZ$2.49 | Buckets, tenders, wings, nuggets and rotisserie birds. |
| Soft Drinks, Tea & Juice | 93 | NZ$2.40 | Colas, teas, juices, water and the mark-up on all of them. |
| Sides & Fries | 80 | NZ$0.20 | Fries, onion rings, dips, slaw and the upsell economy. |
| Sandwiches & Wraps | 64 | NZ$4.40 | Subs, wraps, melts, toasties and hand-held everything else. |
| Donuts | 63 | NZ$1.50 | Glazed, filled, dozen boxes and the price per donut. |
| Tacos & Burritos | 54 | NZ$1.19 | Tex-Mex counters: tacos, burritos, quesadillas and nachos. |
| Coffee | 46 | NZ$4 | Espresso, latte, cappuccino and cold brew, market by market. |
| Shakes & Smoothies | 41 | NZ$5.50 | Milkshakes, frappes, smoothies and blended drinks. |
| Salads | 34 | NZ$5 | Side salads, mains and the price of eating light. |
| Bakery & Pretzels | 28 | NZ$1.29 | Pretzels, cinnamon rolls, croissants and counter bakes. |
| Desserts & Bakes | 25 | NZ$0.60 | Cakes, cookies, pies, brownies and the sweet end of the board. |
Cheapest priced option on any New Zealand menu in that category, including small sizes and single-item promos.
17 brands, 17 full menus.
| NZD | USD | |
|---|---|---|
| From | 0.30 | 0.17 |
| Average | 10.63 | 6.18 |
| Dearest | 67 | 38.93 |
| NZD | USD | |
|---|---|---|
| From | 0.97 | 0.56 |
| Average | 16.01 | 9.30 |
| Dearest | 78.99 | 45.90 |
| NZD | USD | |
|---|---|---|
| From | 3.90 | 2.27 |
| Average | 15.11 | 8.78 |
| Dearest | 63 | 36.61 |
| NZD | USD | |
|---|---|---|
| From | 0.20 | 0.12 |
| Average | 9.66 | 5.61 |
| Dearest | 24.99 | 14.52 |
| NZD | USD | |
|---|---|---|
| From | 0.59 | 0.34 |
| Average | 16.11 | 9.36 |
| Dearest | 46 | 26.73 |
| NZD | USD | |
|---|---|---|
| From | 1 | 0.58 |
| Average | 14.65 | 8.51 |
| Dearest | 45 | 26.15 |
| NZD | USD | |
|---|---|---|
| From | 1 | 0.58 |
| Average | 10.38 | 6.03 |
| Dearest | 27.26 | 15.84 |
| NZD | USD | |
|---|---|---|
| From | 4 | 2.32 |
| Average | 6.84 | 3.97 |
| Dearest | 8.60 | 5.00 |
| NZD | USD | |
|---|---|---|
| From | 1.20 | 0.70 |
| Average | 5.19 | 3.02 |
| Dearest | 6.60 | 3.84 |
| NZD | USD | |
|---|---|---|
| From | 1.50 | 0.87 |
| Average | 14.59 | 8.48 |
| Dearest | 58.90 | 34.23 |
| NZD | USD | |
|---|---|---|
| From | 2 | 1.16 |
| Average | 10.18 | 5.92 |
| Dearest | 44.52 | 25.87 |
| NZD | USD | |
|---|---|---|
| From | 3 | 1.74 |
| Average | 9.87 | 5.74 |
| Dearest | 21.80 | 12.67 |
| NZD | USD | |
|---|---|---|
| From | 2.50 | 1.45 |
| Average | 12.55 | 7.29 |
| Dearest | 22.49 | 13.07 |
| NZD | USD | |
|---|---|---|
| From | 1 | 0.58 |
| Average | 17.57 | 10.21 |
| Dearest | 60 | 34.87 |
| NZD | USD | |
|---|---|---|
| From | 4.50 | 2.61 |
| Average | 11.15 | 6.48 |
| Dearest | 19 | 11.04 |
| NZD | USD | |
|---|---|---|
| From | 2.60 | 1.51 |
| Average | 6.67 | 3.88 |
| Dearest | 10.95 | 6.36 |
| NZD | USD | |
|---|---|---|
| From | 3.50 | 2.03 |
| Average | 12.54 | 7.29 |
| Dearest | 28.50 | 16.56 |
Products New Zealand shares with the most other markets we track, so you can see where it sits.
| Product | Brand | Markets | Cheapest | Priciest |
|---|---|---|---|---|
| Big Mac McDonald's price by country | McDonald's | 16 | $2.86 | $7.83 |
| Little Hamburger Five Guys price by country | Five Guys | 11 | $1.90 | $11.81 |
| Cheese Dog Five Guys price by country | Five Guys | 11 | $1.99 | $12.23 |
| Little Cheeseburger Five Guys price by country | Five Guys | 11 | $2.20 | $13.24 |
| Veggie Sandwich Five Guys price by country | Five Guys | 11 | $1.50 | $8.68 |
| Hamburger Five Guys price by country | Five Guys | 11 | $2.70 | $14.96 |
| Cheeseburger Five Guys price by country | Five Guys | 11 | $3.19 | $16.35 |
| Filet-O-Fish™ McDonald's price by country | McDonald's | 11 | $1.79 | $5.81 |
Welcome to a journey on a plate. Imagine you can see green hills and blue seas in every bite. Let’s sail into a world of fresh, bold, and friendly flavors. Grab your spoon and fork. Let your taste buds take off!
Long ago, Māori people settled here. They brought cooking in earth ovens called hangi. They wrapped meats and veggies in leaves. Then they buried them in hot stones. After hours, food came out smoky, tender, and full of heart. Family recipes passed from elders to kids around the fire.
When Europeans arrived, they added new tastes. They baked bread, boiled stews, and made pies. They used local lamb, beef, and fish. They learned from Māori ways. Soon, Kiwi kitchens blended both worlds. That mix gives New Zealand food its soul.
In later years, people from the Pacific Islands joined in. They brought tropical fruits and coconut flavors. They taught us to grill fish on open flames. Today, our menus mix Māori hangi, British pies, and Pacific spice. It’s a true Kiwi pot of goodness.
Story of the Sticky Kumara In a small farm by Rotorua, an aunty named Mere baked kumara (sweet potato) in her home oven. She mashed it with butter and a sprinkle of sea salt. Her grandkids swore it tasted like candy. Word spread to the local market. Soon, people queued for her sweet, gooey bites. They nicknamed it “Mere’s Magic Kumara.” Even city chefs came to learn her secret: mash gently and don’t overcook.
One summer in Wellington, a school picnic had too much sugar and egg whites. A girl named Tessa mixed them wrong. The bake looked like a cloud. She topped it with whipped cream and kiwi fruit. Kids loved it right away. They called it Pavlova, after a dancer they heard about. Now it’s our superstar dessert. Every party has a pav. Every pav is a party.
In New Zealand, we cook with what’s around us. We use foods that grow here now. We pick seasonal veggies from local farms. We share cooking at home and at community feasts. Honest flavors matter most. We don’t hide tastes behind lots of spices. We let each ingredient speak up. That’s our kitchen style: simple, fresh, and made with love.
Hāngi Feast (Rotorua Region) Old-school feast cooked underground. Earthy, smoky, and super tender.
Pavlova Crisp (Nationwide) Snowy white shell. Soft inside. Topped with tangy cream and bright kiwi.
Green-Lipped Mussels (Marlborough Sounds) Big shells full of plump mussels. Briny, juicy, and a touch of sea breeze.
Whitebait Fritter (South Island Coast) Tiny fish in a golden, crispy pancake. Light, crunchy, and a little salty.
Kumara Chips (Waikato Farms) Sweet potato sticks fried to gold. Warm, crunchy, and a hint of honey.
Community Kai Stalls: Local markets where anyone can pay what they want. Helps families on tight budgets.
Youth Chef Clubs: After-school cooking groups. Kids learn to chop, stir, and bake. They make meals for friends and neighbors.
Farm Open Days: Farms open their gates. Families pick veggies and learn how their food grows. Then they share a picnic.
Māori Food Workshops: Elders teach hangi making and traditional recipes. They keep culture alive.
Food Rescue Teams: Volunteers gather extra produce from shops. They deliver boxes of fresh fruits and veggies to shelters.
Sea-to-Plate Tours: Fishermen show how to catch and cook fish. It’s free for students and community groups.
Come on over. We saved you a seat by the table. Taste stories in every dish. Share laughs and memories. Here, food tells our history and our dreams. And the story never ends. So grab your friends. Let’s keep cooking, eating, and growing together. See you at the table!
Pick any brand that trades in both and see every shared item priced side by side.

Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.

Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.

Menu calorie labelling is mandatory in some markets, voluntary in others and absent in most. What our data shows about how little of it reaches a published menu.
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Continue with GoogleYour email is never published. How reports work.
Discussion
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