Menus and prices in 7 markets, 345 items tracked.
Dairy Queen occupies an odd space: a soft-serve business that also sells burgers, with the balance between the two varying enormously by location and by market. Outside North America the frozen side almost always dominates.
The Blizzard is the product the brand is organised around, and serving it upside down to demonstrate its thickness is genuine operational theatre rather than marketing invention.
DQ has no products in our price index despite 304 items across six markets, because frozen items are named and configured differently almost everywhere - The same pattern that limits Baskin-Robbins.
Each market has its own board. Prices are shown in local currency and are not comparable across rows - Use the index below for that.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand Dairy Queen menu prices
THB |
29 | ฿12 | ฿86.67 | Thailand menu prices |
| USA Dairy Queen menu prices
USD |
55 | $0.69 | $6.40 | USA menu prices |
| Singapore Dairy Queen menu prices
SGD |
31 | S$1.80 | S$16.89 | Singapore menu prices |
| Philippines Dairy Queen menu prices
PHP |
71 | ₱109 | ₱411.21 | Philippines menu prices |
| Canada Dairy Queen menu prices
CAD |
83 | C$1.99 | C$7.56 | Canada menu prices |
| Cambodia Dairy Queen menu prices
KHR |
43 | ៛1 | ៛5 | Cambodia menu prices |
| Laos Dairy Queen menu prices
LAK |
33 | ₭19,000 | ₭50,364 | Laos menu prices |
Prices are in each market’s own currency and are not comparable across rows; for that, use the price index.
Every item across every Dairy Queen menu, mapped onto our dish taxonomy.
In 1940, Sherb Noble, along with John Fremont "J.F." McCullough and his son Alex, opened the first Dairy Queen in Joliet, Illinois. Their innovative soft-serve formula quickly became a sensation, leading to rapid expansion through franchising. By 1955, Dairy Queen had grown to over 2,600 locations, marking its place as a beloved American institution. Today, with thousands of outlets worldwide, Dairy Queen continues to serve its signature treats to generations of fans.
Dairy Queen's menu offers a delightful mix of classic favorites and contemporary creations. The iconic soft-serve cone, known for its distinctive curl, remains a staple, while the Dipped Cone adds a satisfying chocolate shell. The Blizzard Treat, introduced in 1985, blends soft serve with various mix-ins, creating endless flavor combinations. For those seeking savory options, the Signature Stackburgers feature 100% real seasoned beef with a variety of toppings, catering to diverse tastes.
Beyond its menu, Dairy Queen is deeply committed to community engagement. Through its longstanding partnership with Children's Miracle Network Hospitals, the brand has raised significant funds to support children's health initiatives. Events like Miracle Treat Day see proceeds from Blizzard sales benefiting local hospitals, exemplifying Dairy Queen's dedication to making a positive impact in the communities it serves.
From its humble beginnings in Illinois to its global presence today, Dairy Queen continues to delight customers with its signature treats and unwavering commitment to community values.
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.
Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.
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Discussion
Prices move and menus differ by branch - What people have seen on the ground is part of the record. Be useful, be civil.
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