
How Fast-Food Franchising Actually Works
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Menus and prices in 6 markets, 266 items tracked.
The Pizza Company is Thai, founded in Bangkok, and it exists because of an unusual corporate divorce: Minor International rebranded its existing Pizza Hut stores in 2001 after a franchise dispute, and the replacement brand went on to dominate the Thai market.
It now runs roughly 597 outlets across nine countries - Thailand, Vietnam, Cambodia, Myanmar, Laos, the UAE, Saudi Arabia, Bahrain and the Maldives.
That footprint is why this brand arrived on our site with a single market and now has six. Regional adjacency is its whole advantage: for a Bangkok operator, adding Vientiane or Phnom Penh is a logistics decision measured in truck routes, not a market-entry project. See Thailand for the only board we currently price.
Each market has its own board. Prices are shown in local currency and are not comparable across rows - Use the index below for that.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand The Pizza Company menu prices
THB |
79 | ฿79 | ฿281.66 | Thailand menu prices |
| Vietnam The Pizza Company menu prices
VND |
48 | ₫30,000 | ₫155,625 | Vietnam menu prices |
| Cambodia The Pizza Company menu prices
KHR |
42 | ៛15,400 | ៛40,541 | Cambodia menu prices |
| Laos The Pizza Company menu prices
LAK |
35 | ₭54,000 | ₭141,714 | Laos menu prices |
| Myanmar The Pizza Company menu prices
MMK |
39 | K6,900 | K42,118 | Myanmar menu prices |
| United Arab Emirates The Pizza Company menu prices
AED |
23 | AED 12 | AED 52.91 | United Arab Emirates menu prices |
Prices are in each market’s own currency and are not comparable across rows; for that, use the price index.
Every item across every The Pizza Company menu, mapped onto our dish taxonomy.
The Pizza Company was established in 2001 by Minor Food Group in Thailand. It quickly became the country's leading pizza brand by offering a unique dining experience that combined Italian-American cuisine with local tastes. The brand's commitment to quality and innovation set it apart in a competitive market.
The Pizza Company offers a diverse menu that caters to a wide range of preferences. Signature pizzas are known for their generous toppings and rich flavors, appealing to those who enjoy hearty meals. Beyond pizza, the menu includes pasta dishes, salads, and appetizers, providing a comprehensive dining experience. The brand continually updates its offerings to reflect changing consumer tastes and preferences.
Since its inception, The Pizza Company has expanded beyond Thailand, establishing a presence in several countries across Asia and the Middle East. The brand's international growth is a testament to its universal appeal and adaptability. Each new location maintains the core values of quality and customer satisfaction that have been central to the brand's success.
From its beginnings in Thailand to its international expansion, The Pizza Company continues to serve delicious meals that bring people together, staying true to its mission of delivering quality food and exceptional service.

Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.

Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.
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