
How Fast-Food Franchising Actually Works
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
19 chains tracked in Ireland, priced in EUR (€). Every menu below is the full local board, not a global template.
The cheapest priced item we hold in each dish category across every Ireland menu - A rough floor for what each kind of food costs here.
| Dish type | Items tracked | Cheapest we found | |
|---|---|---|---|
| Pizza | 163 | €4 | Every pizza on every menu we track, from margherita to meat feast. |
| Combos & Meal Deals | 115 | €4.70 | Bundles, family boxes, promotions and value platters. |
| Sides & Fries | 112 | €0.50 | Fries, onion rings, dips, slaw and the upsell economy. |
| Burgers | 107 | €1 | Beef, chicken and plant-based burgers priced side by side. |
| Soft Drinks, Tea & Juice | 94 | €1.20 | Colas, teas, juices, water and the mark-up on all of them. |
| Fried Chicken | 93 | €2 | Buckets, tenders, wings, nuggets and rotisserie birds. |
| Sandwiches & Wraps | 67 | €2.19 | Subs, wraps, melts, toasties and hand-held everything else. |
| Coffee | 62 | €2 | Espresso, latte, cappuccino and cold brew, market by market. |
| Desserts & Bakes | 45 | €0.70 | Cakes, cookies, pies, brownies and the sweet end of the board. |
| Donuts | 39 | €2.25 | Glazed, filled, dozen boxes and the price per donut. |
| Bakery & Pretzels | 28 | €2.50 | Pretzels, cinnamon rolls, croissants and counter bakes. |
| Shakes & Smoothies | 28 | €2.50 | Milkshakes, frappes, smoothies and blended drinks. |
| Breakfast | 21 | €1.59 | Muffins, pancakes, all-day eggs and breakfast cut-off times. |
| Rice & Bowls | 12 | €1 | Rice plates, bowls and the localised menus built around them. |
Cheapest priced option on any Ireland menu in that category, including small sizes and single-item promos.
19 brands, 19 full menus.
| EUR | USD | |
|---|---|---|
| From | 0.50 | 0.58 |
| Average | 5.28 | 6.13 |
| Dearest | 19.95 | 23.17 |
| EUR | USD | |
|---|---|---|
| From | 1.95 | 2.26 |
| Average | 11.78 | 13.68 |
| Dearest | 49 | 56.91 |
| EUR | USD | |
|---|---|---|
| From | 0.50 | 0.58 |
| Average | 9.60 | 11.15 |
| Dearest | 19.95 | 23.17 |
| EUR | USD | |
|---|---|---|
| From | 0.70 | 0.81 |
| Average | 15.60 | 18.12 |
| Dearest | 35.99 | 41.80 |
| EUR | USD | |
|---|---|---|
| From | 1.20 | 1.39 |
| Average | 12.03 | 13.97 |
| Dearest | 35.99 | 41.80 |
| EUR | USD | |
|---|---|---|
| From | 1.50 | 1.74 |
| Average | 13.91 | 16.15 |
| Dearest | 30.95 | 35.94 |
| EUR | USD | |
|---|---|---|
| From | 2.19 | 2.54 |
| Average | 8.41 | 9.77 |
| Dearest | 28 | 32.52 |
| EUR | USD | |
|---|---|---|
| From | 1.20 | 1.39 |
| Average | 4.92 | 5.71 |
| Dearest | 8.10 | 9.41 |
| EUR | USD | |
|---|---|---|
| From | 0.95 | 1.10 |
| Average | 5.01 | 5.82 |
| Dearest | 7.70 | 8.94 |
| EUR | USD | |
|---|---|---|
| From | 1 | 1.16 |
| Average | 6.17 | 7.17 |
| Dearest | 16 | 18.58 |
| EUR | USD | |
|---|---|---|
| From | 2.25 | 2.61 |
| Average | 14.08 | 16.35 |
| Dearest | 62.97 | 73.13 |
| EUR | USD | |
|---|---|---|
| From | 1.80 | 2.09 |
| Average | 5.07 | 5.89 |
| Dearest | 21 | 24.39 |
| EUR | USD | |
|---|---|---|
| From | 2.29 | 2.66 |
| Average | 11.32 | 13.15 |
| Dearest | 32.95 | 38.27 |
| EUR | USD | |
|---|---|---|
| From | 2.40 | 2.79 |
| Average | 7.93 | 9.21 |
| Dearest | 15.23 | 17.69 |
| EUR | USD | |
|---|---|---|
| From | 3.99 | 4.63 |
| Average | 11.82 | 13.73 |
| Dearest | 41 | 47.62 |
| EUR | USD | |
|---|---|---|
| From | 3.20 | 3.72 |
| Average | 9.57 | 11.11 |
| Dearest | 35.95 | 41.75 |
| EUR | USD | |
|---|---|---|
| From | 0.75 | 0.87 |
| Average | 14.70 | 17.07 |
| Dearest | 26.35 | 30.60 |
| EUR | USD | |
|---|---|---|
| From | 3.30 | 3.83 |
| Average | 5.50 | 6.39 |
| Dearest | 9.30 | 10.80 |
Products Ireland shares with the most other markets we track, so you can see where it sits.
| Product | Brand | Markets | Cheapest | Priciest |
|---|---|---|---|---|
| Big Mac McDonald's price by country | McDonald's | 16 | $2.85 | $7.89 |
| Little Hamburger Five Guys price by country | Five Guys | 11 | $1.90 | $11.89 |
| Cheese Dog Five Guys price by country | Five Guys | 11 | $1.99 | $12.23 |
| Little Cheeseburger Five Guys price by country | Five Guys | 11 | $2.20 | $13.33 |
| Veggie Sandwich Five Guys price by country | Five Guys | 11 | $1.50 | $8.68 |
| Hamburger Five Guys price by country | Five Guys | 11 | $2.69 | $14.98 |
| Cheeseburger Five Guys price by country | Five Guys | 11 | $3.19 | $16.37 |
| Filet-O-Fish™ McDonald's price by country | McDonald's | 11 | $1.79 | $5.88 |
A long time ago, in tiny stone houses tucked between sheep-covered fields, Irish families cooked food that warmed their bones. They used what they had - Stuff like potatoes, onions, oats, and fresh butter. Some of the best recipes came from grannies who never measured anything but always made it taste amazing.
Ireland's food didn’t come from fancy stores. It grew in the backyard or came fresh from the ocean. Cows gave creamy milk. Chickens laid eggs with bright yellow yolks. The sea handed over fish, and the wind brought in smells of stew from every home. This wasn’t food made to impress. It was food made to share.
Then, as people traveled and traded, new spices and flavors sailed in. But Irish folks didn’t toss out their roots. They just added to them - Kind of like putting jelly on toast or cheddar in mashed potatoes. They made old things feel new again.
Now, check this out. There’s this dish called colcannon - Just mashed potatoes mixed with buttery greens like cabbage or kale. But the twist? People used to hide coins inside it! If someone found a coin in their scoop, it meant they’d have good luck all year. Unless, of course, they bit down too hard. Ouch.
Then there’s the story of “Mrs. Murphy’s Stew.” No one really knows who Mrs. Murphy was, but the tale goes that she once fed a whole village with just one pot of stew during a snowstorm. Her trick? Stretching it with barley and a splash of ale. Folks say that stew tasted like friendship and stayed hot forever.
These aren’t just meals - They’re memory makers. Dishes passed from hand to hand, and bite to bite, through families and friends.
In Ireland, cooking isn’t about being perfect. It’s about being real.
Most Irish food is simple but bold. People care about ingredients that are fresh and honest. No weird extras. Just what’s grown nearby or caught down by the sea. Vegetables come in muddy from the garden. Fish still smell like salt. And bread? It’s best when it’s baked that morning.
Families cook together. One peels potatoes. One stirs the pot. Someone sneaks a taste. The kitchen fills with laughs, steam, and clanking pans. That’s the real Irish flavor - Togetherness with a sprinkle of butter.
Boxty From: County Leitrim and nearby towns Crispy on the outside, soft and buttery on the inside - Like a pancake that dreamed of being a potato.
Irish Stew From: All over Ireland Thick, warm, and loaded with lamb, carrots, and love. A bowl feels like a hug.
Soda Bread From: Every kitchen from Cork to Donegal Crunchy crust, soft middle, smells like home and tastes like butter’s best friend.
Coddle From: Dublin A jumble of sausages, bacon, and potatoes - Juicy, messy, and super cozy.
Seafood Chowder From: Galway, Kinsale, and other coastal towns Creamy and salty with bits of fish and shellfish - It’s like eating a warm wave.
Here’s how Ireland shares food and joy:
Community Soup Nights: Everyone brings something, and no one leaves hungry.
Kids Cook Too Clubs: After school, kids learn to chop, stir, and not burn the toast.
Granny’s Recipe School: Elders teach secret family dishes to anyone who wants to learn.
Pay-What-You-Can Cafés: Eat what you love and pay what you can afford - No stress.
Grow It Together Projects: Families and neighbors plant veggies in shared gardens.
Meals on Bikes: Volunteers deliver hot food to folks who need it, rain or shine.
Ireland’s food isn’t just on a plate - It’s in the people, the places, and the stories shared around the table. Every dish has a past, and every bite can start something new.
Whether it’s stew by the fire, soda bread from a friend, or a laugh over spilled tea, the food story here is still growing. And guess what? There’s always room for one more. So grab a fork, share a smile, and be part of the feast.
Pick any brand that trades in both and see every shared item priced side by side.

Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.

Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.

Menu calorie labelling is mandatory in some markets, voluntary in others and absent in most. What our data shows about how little of it reaches a published menu.
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Continue with GoogleYour email is never published. How reports work.
Discussion
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