Menus and prices in 11 markets, 575 items tracked.
Jollibee is the most important brand on this site for understanding why the Philippines is the cheapest market in our price index, running about 42% below the all-market average.
A dominant home-grown chain with decades of emotional attachment does not merely compete on price; it sets the price every international entrant has to answer. McDonald's Philippines sells rice and spaghetti because Jollibee does.
The brand's international pricing shows the mirror image. A Jolly Spaghetti is about $1.07 in Manila and $7.49 in the United Kingdom - Everyday food at home, a speciality import abroad, sold largely to a diaspora audience who want it exactly as it is rather than adapted.
Each market has its own board. Prices are shown in local currency and are not comparable across rows - Use the index below for that.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand
THB |
8 | ฿19 | ฿120.50 | Thailand menu prices |
| USA
USD |
37 | $2.74 | $10.29 | USA menu prices |
| Singapore
SGD |
107 | S$1 | S$9.81 | Singapore menu prices |
| Philippines
PHP |
37 | ₱27 | ₱198.41 | Philippines menu prices |
| Malaysia
MYR |
67 | RM4.18 | RM18.08 | Malaysia menu prices |
| Hong Kong
HKD |
58 | HK$3 | HK$68.93 | Hong Kong menu prices |
| Australia
AUD |
37 | A$1.10 | A$9.30 | Australia menu prices |
| Canada
CAD |
43 | C$3.49 | C$26.22 | Canada menu prices |
| United Kingdom
GBP |
45 | £0.50 | £7.30 | United Kingdom menu prices |
| Vietnam
VND |
45 | ₫8,000 | ₫63,422 | Vietnam menu prices |
| United Arab Emirates
AED |
91 | AED 3 | AED 22.49 | United Arab Emirates menu prices |
Prices are in each market’s own currency and are not comparable across rows; for that, use the price index.
Products sold under one name in four or more of our markets, converted to US dollars at weekly mid-market rates.
| Product | Markets | Cheapest (USD) | Average (USD) | Priciest (USD) | Gap |
|---|---|---|---|---|---|
| Large Peach Mango Pie | 8 | $1.04 | $2.07 | $3.74 | +261% |
| Jolly Spaghetti | 7 | $1.04 | $5.29 | $8.91 | +760% |
| Cheesy Yumburger | 5 | $2.55 | $3.68 | $4.99 | +96% |
| Yumburger | 4 | $0.63 | $3.03 | $4.49 | +615% |
| Jolly Crispy Fries | 4 | $1.45 | $2.88 | $4.11 | +183% |
Every item across every Jollibee menu, mapped onto our dish taxonomy.
Jollibee's story begins in 1975, inside a small ice cream parlor in Quezon City, where a young entrepreneur named Tony Tan Caktiong served smiles with every scoop. It didn’t take long before he noticed something telling: guests returned not only for sweet treats but for the savory meals his family began preparing behind the scenes. Guided by curiosity, resilience, and a deep love for cooking, the modest ice cream shop soon transformed into a full-service eatery, buzzing with the comforting aroma of home-cooked Filipino food.
By 1978, the name Jollibee was born - Cheerful, bold, and instantly recognizable. As the early days unfolded, what started as a family-run venture quickly grew into a gathering place where stories were shared over steaming plates of food. The founding spirit remains intact, shaped by genuine hospitality and a heartfelt mission to serve joy in every meal.
Jollibee’s menu is a reflection of warmth, memory, and flavor. Inspired by family kitchens and Filipino culinary traditions, each dish is crafted to bring comfort and delight. Whether it’s the signature Chickenjoy with its crispy golden coating and juicy tenderness, or the beloved Jolly Spaghetti - Sweet, savory, and unmistakably nostalgic - Every bite carries the essence of home.
Quality ingredients are at the core of every recipe. From the bold flavors of Burger Steak to the rich, meaty layers of Palabok Fiesta, the offerings celebrate not only taste but a dedication to consistency and care. Jollibee continues to evolve while holding tight to the flavors that made it beloved across generations.
Jollibee has always been more than just a restaurant. It’s a space where laughter fills the air, birthdays are celebrated, and traditions are passed from one family member to the next. Through years of growth, the establishment has remained deeply rooted in the communities it serves, becoming a familiar landmark in neighborhoods around the world.
From surprise visits by the iconic bee mascot to heartfelt community initiatives, Jollibee nurtures a sense of togetherness that goes beyond food. It welcomes every guest with the warmth of a friend’s home and the comfort of a shared meal, building bonds that last far beyond the final bite.
Jollibee’s story continues to unfold one joyful encounter at a time - Served hot, shared with love, and always made with care.
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.
Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.
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