
How Fast-Food Franchising Actually Works
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
31 chains tracked in USA, priced in USD ($). Every menu below is the full local board, not a global template.
The cheapest priced item we hold in each dish category across every USA menu - A rough floor for what each kind of food costs here.
| Dish type | Items tracked | Cheapest we found | |
|---|---|---|---|
| Fried Chicken | 148 | $1.49 | Buckets, tenders, wings, nuggets and rotisserie birds. |
| Sides & Fries | 137 | $0.59 | Fries, onion rings, dips, slaw and the upsell economy. |
| Burgers | 123 | $1 | Beef, chicken and plant-based burgers priced side by side. |
| Soft Drinks, Tea & Juice | 109 | $0.99 | Colas, teas, juices, water and the mark-up on all of them. |
| Combos & Meal Deals | 99 | $1 | Bundles, family boxes, promotions and value platters. |
| Sandwiches & Wraps | 94 | $1.29 | Subs, wraps, melts, toasties and hand-held everything else. |
| Breakfast | 85 | $0.99 | Muffins, pancakes, all-day eggs and breakfast cut-off times. |
| Bakery & Pretzels | 61 | $1.19 | Pretzels, cinnamon rolls, croissants and counter bakes. |
| Desserts & Bakes | 59 | $0.39 | Cakes, cookies, pies, brownies and the sweet end of the board. |
| Ice Cream & Frozen Treats | 59 | $0.36 | Scoops, sundaes, blizzards, soft serve and ice-cream cakes. |
| Coffee | 56 | $0.99 | Espresso, latte, cappuccino and cold brew, market by market. |
| Pizza | 51 | $1.09 | Every pizza on every menu we track, from margherita to meat feast. |
| Rice & Bowls | 45 | $1.95 | Rice plates, bowls and the localised menus built around them. |
| Tacos & Burritos | 43 | $1.79 | Tex-Mex counters: tacos, burritos, quesadillas and nachos. |
Cheapest priced option on any USA menu in that category, including small sizes and single-item promos.
31 brands, 31 full menus.
| USD | USD | |
|---|---|---|
| From | 0.39 | 0.39 |
| Average | 4.12 | 4.12 |
| Dearest | 10.69 | 10.69 |
| USD | USD | |
|---|---|---|
| From | 1.29 | 1.29 |
| Average | 12.68 | 12.68 |
| Dearest | 61.99 | 61.99 |
| USD | USD | |
|---|---|---|
| From | 1 | 1.00 |
| Average | 8.49 | 8.49 |
| Dearest | 24.99 | 24.99 |
| USD | USD | |
|---|---|---|
| From | 1.19 | 1.19 |
| Average | 5.55 | 5.55 |
| Dearest | 29 | 29.00 |
| USD | USD | |
|---|---|---|
| From | 4.49 | 4.49 |
| Average | 11.35 | 11.35 |
| Dearest | 22.80 | 22.80 |
| USD | USD | |
|---|---|---|
| From | 6.99 | 6.99 |
| Average | 10.82 | 10.82 |
| Dearest | 19.99 | 19.99 |
| USD | USD | |
|---|---|---|
| From | 1.09 | 1.09 |
| Average | 6.69 | 6.69 |
| Dearest | 11.09 | 11.09 |
| USD | USD | |
|---|---|---|
| From | 2.74 | 2.74 |
| Average | 10.29 | 10.29 |
| Dearest | 29.49 | 29.49 |
| USD | USD | |
|---|---|---|
| From | 0.69 | 0.69 |
| Average | 6.40 | 6.40 |
| Dearest | 30.99 | 30.99 |
| USD | USD | |
|---|---|---|
| From | 1.99 | 1.99 |
| Average | 7.15 | 7.15 |
| Dearest | 15.99 | 15.99 |
| USD | USD | |
|---|---|---|
| From | 2.45 | 2.45 |
| Average | 5.41 | 5.41 |
| Dearest | 7.75 | 7.75 |
| USD | USD | |
|---|---|---|
| From | 1.39 | 1.39 |
| Average | 10.20 | 10.20 |
| Dearest | 61.99 | 61.99 |
| USD | USD | |
|---|---|---|
| From | 3.09 | 3.09 |
| Average | 13.01 | 13.01 |
| Dearest | 27.99 | 27.99 |
| USD | USD | |
|---|---|---|
| From | 1 | 1.00 |
| Average | 17.84 | 17.84 |
| Dearest | 88.29 | 88.29 |
| USD | USD | |
|---|---|---|
| From | 1.19 | 1.19 |
| Average | 3.61 | 3.61 |
| Dearest | 11.98 | 11.98 |
| USD | USD | |
|---|---|---|
| From | 1.99 | 1.99 |
| Average | 19.68 | 19.68 |
| Dearest | 55 | 55.00 |
| USD | USD | |
|---|---|---|
| From | 2.49 | 2.49 |
| Average | 14.40 | 14.40 |
| Dearest | 43.79 | 43.79 |
| USD | USD | |
|---|---|---|
| From | 4.02 | 4.02 |
| Average | 15.63 | 15.63 |
| Dearest | 28.99 | 28.99 |
| USD | USD | |
|---|---|---|
| From | 0.36 | 0.36 |
| Average | 3.89 | 3.89 |
| Dearest | 7.15 | 7.15 |
| USD | USD | |
|---|---|---|
| From | 1.19 | 1.19 |
| Average | 7.44 | 7.44 |
| Dearest | 59.99 | 59.99 |
| USD | USD | |
|---|---|---|
| From | 0.99 | 0.99 |
| Average | 5.28 | 5.28 |
| Dearest | 25 | 25.00 |
| USD | USD | |
|---|---|---|
| From | 0.99 | 0.99 |
| Average | 7.55 | 7.55 |
| Dearest | 27.49 | 27.49 |
| USD | USD | |
|---|---|---|
| From | 3.30 | 3.30 |
| Average | 7.76 | 7.76 |
| Dearest | 13.29 | 13.29 |
| USD | USD | |
|---|---|---|
| From | 0.99 | 0.99 |
| Average | 10.04 | 10.04 |
| Dearest | 29.99 | 29.99 |
| USD | USD | |
|---|---|---|
| From | 1.99 | 1.99 |
| Average | 14.93 | 14.93 |
| Dearest | 62.48 | 62.48 |
| USD | USD | |
|---|---|---|
| From | 0.99 | 0.99 |
| Average | 6 | 6.00 |
| Dearest | 13.67 | 13.67 |
| USD | USD | |
|---|---|---|
| From | 3.69 | 3.69 |
| Average | 11.94 | 11.94 |
| Dearest | 46.99 | 46.99 |
| USD | USD | |
|---|---|---|
| From | 0.59 | 0.59 |
| Average | 28.05 | 28.05 |
| Dearest | 151.29 | 151 |
| USD | USD | |
|---|---|---|
| From | 1.60 | 1.60 |
| Average | 15.45 | 15.45 |
| Dearest | 29.40 | 29.40 |
| USD | USD | |
|---|---|---|
| From | 3.85 | 3.85 |
| Average | 9.22 | 9.22 |
| Dearest | 21 | 21.00 |
| USD | USD | |
|---|---|---|
| From | 1.25 | 1.25 |
| Average | 10.68 | 10.68 |
| Dearest | 28.61 | 28.61 |
Products USA shares with the most other markets we track, so you can see where it sits.
| Product | Brand | Markets | Cheapest | Priciest |
|---|---|---|---|---|
| Big Mac | McDonald's | 16 | $2.87 | $7.68 |
| Little Hamburger | Five Guys | 11 | $1.91 | $11.57 |
| Cheese Dog | Five Guys | 11 | $2.00 | $12.13 |
| Little Cheeseburger | Five Guys | 11 | $2.21 | $12.98 |
| Veggie Sandwich | Five Guys | 11 | $1.51 | $8.61 |
| Hamburger | Five Guys | 11 | $2.71 | $14.69 |
| Cheeseburger | Five Guys | 11 | $3.20 | $16.05 |
| Filet-O-Fish™ | McDonald's | 11 | $1.78 | $5.66 |
The flavors of the United States of America began to take shape long before menus were printed and restaurants filled city blocks. From indigenous traditions that honored the land’s seasonal offerings to the waves of immigration that brought spices, stories, and secret recipes, the nation’s food culture emerged from a beautifully complex past.
In small farming towns, grandmothers simmered sauces passed down through generations, while coastal communities crafted meals around the bounty of the sea. Stories often tell of early culinary pioneers - Like the daughter of an Italian butcher in New York who introduced hand-twisted pasta to local grocers, or the Texan cattle rancher who turned brisket into backyard poetry. These individual threads, rich with memory and ingenuity, wove together a food identity defined by diversity and heart.
As the country grew, so too did its kitchens - Welcoming soul food from the South, tamales from the Southwest, dumplings from the East, and maple-laced dishes from the North. The United States of America’s early culinary journey wasn’t just about nourishment. It was about belonging, legacy, and sharing a piece of one’s story through each bite.
The menus across the United States of America reflect more than just what's in season - They reflect a way of life. Whether it's a family-run diner serving chicken and waffles with a side of stories, or a Michelin-starred kitchen crafting artful dishes from just-harvested herbs, the emphasis is always on honesty, flavor, and connection.
Signature dishes span coast to coast:
Barbecue Ribs - Kansas City Slow-cooked to perfection, lacquered in sweet, smoky sauce.
Lobster Roll - Maine Buttered bun, tender lobster, a whisper of lemon.
Shrimp and Grits - South Carolina Creamy, spicy, comforting - A Southern classic.
Green Chile Stew - New Mexico A soul-warming bowl with roasted chiles and local pork.
Deep-Dish Pizza - Chicago Layered like a love letter, baked like a masterpiece.
Culinary artists across the nation often speak of inspiration drawn from their surroundings - The mountains, oceans, fields, and cityscapes all inform the flavors they chase. There’s a gentle yet fierce loyalty to ingredients grown close to home, and a philosophy that the best meals begin with respect: for the land, for the producer, and for those gathered around the table.
The food scene of the United States of America doesn’t thrive in isolation - It thrives in neighborhoods, markets, schoolyards, and street corners. Farmers greet chefs by name at dawn, pop-up food trucks partner with local brewers on weekend fairs, and restaurant owners open their doors for youth culinary programs and community dinners.
Cultural festivals turn city blocks into open-air kitchens. From Diwali feasts and Juneteenth barbecues to Lunar New Year dumpling workshops and Thanksgiving potlucks, food becomes the language that bridges generations, backgrounds, and beliefs.
There’s a quiet magic in how restaurants collaborate - Not just with each other, but with nonprofits, urban farms, and local artisans. A bakery may source honey from a neighborhood apiary, or a taco stand might feature tortillas ground from heritage corn grown on nearby soil. These choices are not trends - They are commitments, built on trust, care, and a shared hunger to uplift one another.
The food culture of the United States of America is a living, breathing story. One that invites new voices, honors the old, and serves up something both deeply personal and joyfully shared. Whether found in a bowl of gumbo, a slice of pie, or a spoonful of chili, the heart of this culinary landscape beats with warmth, welcome, and an open seat at the table.
Pick any brand that trades in both and see every shared item priced side by side.

Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.

Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.

Menu calorie labelling is mandatory in some markets, voluntary in others and absent in most. What our data shows about how little of it reaches a published menu.
Price reports are signed, reviewed by a person, and earn points when accepted - So they need an account. Signing in takes one tap and brings you straight back to the report.
Continue with GoogleYour email is never published. How reports work.
Discussion
Prices move and menus differ by branch - What people have seen on the ground is part of the record. Be useful, be civil.
No comments yet - Yours starts it.