Pick a brand first. The market lists then show only the countries where we hold a priced menu for it, so every combination returns a real comparison. We match the two menus by product name, convert both prices to US dollars and show the gap on every item they share.
| USA | United Kingdom | |
|---|---|---|
| Items on the menu | 76 | 69 |
| Cheapest item | $0.39 $0.39 | £0.79 $1.08 |
| Average price | $4.12 $4.12 | £3.59 $4.90 |
| One US dollar buys | 1.00 USD | 0.7333 GBP |
| Full menu | Full menu |
Difference after converting both prices to US dollars. Left of centre means United Kingdom is cheaper; right means it is more expensive.
Items sold under the same name on both menus, sorted by the size of the gap. Percentages show how much more (or less) United Kingdom charges than USA.
| Product | USA | United Kingdom | Difference |
|---|---|---|---|
| Hamburger | $2.69 $2.69 |
£1.09 $1.49 |
-45% |
| Small/Medium Fries | $2.69 $2.69 |
£1.19 $1.62 |
-40% |
| McCrispy™ | $5.36 $5.36 |
£5.49 $7.49 |
+40% |
| Cheeseburger | $2.39 $2.39 |
£1.29 $1.76 |
-26% |
| Filet-O-Fish® | $4.59 $4.59 |
£4.19 $5.71 |
+24% |
| Double Cheeseburger | $3.65 $3.65 |
£2.19 $2.99 |
-18% |
| Big Mac® | $5.29 $5.29 |
£4.49 $6.12 |
+16% |
| Quarter Pounder®* with Cheese | $5.79 $5.79 |
£4.19 $5.71 |
-1% |
Matching is by normalised product name, so an item that McDonald's renames between markets will not appear here even when it is effectively the same product. Dollar figures use weekly mid-market rates - See the methodology.
Products each market sells that the other does not. A menu is not the same list of things in a different currency, and this is where the two actually diverge.
The comparison does two jobs: it lines up products sold under the same name, and it exposes products unique to each market. That makes it useful for price research as well as understanding how a global brand localizes its menu.
Products are joined by normalized name. For a matched item, the comparison uses the lowest published priced option attached to that menu item. The percentage shows how much higher or lower United Kingdom is than USA after both figures are converted to US dollars using the same weekly rate snapshot.
A missing row does not prove a product is unavailable. It may be named differently, lack a usable price or appear only as part of another menu structure. The tool excludes uncertain matches rather than silently joining them.
Only countries with a usable priced menu for the selected brand are offered. This prevents combinations that cannot return a real comparison.
The automated join requires the same normalized product name. Similarity alone is not enough because recipes, sizes and included items can differ between countries.
Not necessarily. The comparison does not adjust for income, local purchasing power, tax differences or portion size. It describes published menu prices on a common currency basis.
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