Ordering & Delivery
The Delivery App Mark-Up Nobody Advertises
The menu on a delivery app is often not the menu in the restaurant. Where the extra money goes, why restaurants agree to it, and how to check.
3 min read · 758 words
Ordering & Delivery
Apps, kiosks, drive-thrus, delivery mark-ups and loyalty schemes.
Where you order changes what you pay. Delivery apps mark menus up, kiosks upsell harder than counters, and loyalty programmes are worth very different amounts depending on the market. This hub covers the channel, not the food.
Ordering & Delivery
Why Every Chain Wants You on Its App
Loyalty programmes are a data trade dressed as a discount. What the chain gets, what you get, and how to work out whether it is worth it.
3 min read · 684 words
Ordering & Delivery
The Drive-Thru Is a Geography Problem
Where drive-thrus dominate, where they barely exist, and why the answer is about land and cities rather than about food.
3 min read · 659 words
Ordering & Delivery
Self-Service Kiosks Sell More Than Cashiers Do
Screens upsell better than people, and everyone in the industry knows it. Why that happens, and what it means for what you end up ordering.
3 min read · 617 words
Ordering & Delivery
Ordering at a Chain in a Country You Do Not Know
The familiar logo is doing less work than you think. Six things that change at a border, and how to handle each of them.
3 min read · 671 words
Ordering & Delivery
Delivery or Collection: The Arithmetic
Delivery costs more than most people estimate, because the largest component is hidden inside the food price. Here is how to run the numbers properly.
3 min read · 646 words
Ordering & Delivery
Table Service at a Fast-Food Counter
Bringing food to a table costs money and slows the queue. Chains do it anyway, and the reasons are more interesting than they look.
3 min read · 589 words
Ordering & Delivery
Tipping at Fast Food: What the Norms Actually Are
Tipping norms differ sharply between the markets we cover, and payment screens have muddied them further. A country-by-country guide.
3 min read · 613 words