
How Fast-Food Franchising Actually Works
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.
The single most comparable item in global food retail: a latte, priced in 11 currencies.
Showing 150 of 1,469 tracked items. Prices are in each market's own currency.
| Item | Brand | Market | Price |
|---|---|---|---|
| 99¢ Small Coffee w/ Purchase
Limited time digital offer. |
Wendy's | USA | $0.99 |
| $1 Coffee
Latte, Cappuccino, Americano, Iced Americano or Iced Latte (Limited Time since 28 Apr) |
McDonald's | Singapore | S$1 |
| Regular Hot Coffee
Freshly brewed hot coffee. |
Wendy's | USA | $1.29 - $2.50 |
| Hot Coffee (Regular or Decaf) | Wendy's | Canada | C$1.39 - C$2.49 |
| Coffee | Taco Bell | United Kingdom | £1.49 |
| Milk (White or Chocolate) | Wendy's | Canada | C$1.49 - C$1.99 |
| Coffee (Rise and Shine® Coffee, Regular or Decaf)
Freshly brewed coffee. |
Hardee's | USA | $1.49 |
| Filter Coffee
A smooth and balanced filter coffee. |
Pret A Manger | United Kingdom | £1.50 |
| Americano | Burger King | United Kingdom | £1.69 |
| Latte | Burger King | United Kingdom | £1.89 |
| Cappuccino | Burger King | United Kingdom | £1.89 |
| Cold Brew
Cold-brewed coffee. |
Wendy's | USA | $1.89 - $3.19 |
| Cappuccino
Espresso with steamed milk foam |
Wendy's | United Kingdom | £1.89 |
| Mocha
Espresso with chocolate and steamed milk |
Wendy's | United Kingdom | £1.89 |
| Espresso | Starbucks | United Kingdom | £1.95 - £2.50 |
| Espresso | Costa Coffee | United Kingdom | £1.95 |
| Coffee (Black Americano, Espresso) | KFC | United Kingdom | £1.99 |
| Frosty® Cream Cold Brew
Cold-brewed coffee swirled with Frosty cream and choice of syrup (Chocolate, Vanilla, Caramel). |
Wendy's | USA | $1.99 - $2.19 |
| $2 Small Coffee | Burger King | Australia | A$2 |
| $2 Regular Coffee in VIC
Valid May 13th - June 3rd, 2025 (In-store only at participating VIC locations. Excludes hot... |
Krispy Kreme | Australia | A$2 |
| Americano | Auntie Anne’s | United Kingdom | £2 |
| Espresso | Auntie Anne’s | United Kingdom | £2 |
| McCafé® Hot Drinks | McDonald's | Ireland | €2 |
| Espresso | Krispy Kreme | Canada | C$2.09 - C$3.29 |
| McCafé® Iced Coffee (Medium)
Freshly brewed 100% Arabica beans, customizable with cream and sugar. |
McDonald's | USA | $2.19 - $2.85 |
| Iced Coffee (Small) | McDonald's | USA | $2.19 - $3.69 |
| Premium Roast Coffee | McDonald's | Canada | C$2.19 |
| Espresso | Pizza Hut | United Kingdom | £2.19 |
| Flat White
Espresso with steamed milk |
Wendy's | United Kingdom | £2.19 |
| Featured Medium Roast
A smooth, well-rounded blend of Latin American coffees with subtly rich notes of cocoa and toasted nuts. |
Starbucks | Canada | C$2.25 |
| Iced Coffee (Classic, Caramel, Chocolate, or Vanilla) | Wendy's | Canada | C$2.29 - C$3.29 |
| Strawberry Passion Fruitopia | Wendy's | Canada | C$2.29 - C$3.29 |
| Premium Roast Coffee (Small) | McDonald's | USA | $2.41 |
| Iced Pure Matcha Foam Latte | Starbucks | Cambodia | ៛2 |
| Iced Coconut Salted Foam Latte | Starbucks | Cambodia | ៛2 |
| Espresso (Solo) | Starbucks | USA | $2.45 |
| Fresh Coffee - 100% Arabica
A rich and aromatic hot coffee. |
Cinnabon | Canada | C$2.49 |
| $2.50 Medium Coffee | Burger King | Australia | A$2.50 |
| Espresso
A single or double shot of concentrated coffee. Vegan. |
Dunkin’ Donuts | United Kingdom | £2.50 - £2.90 |
| Espresso
A concentrated shot of coffee. |
Dunkin’ Donuts | Ireland | €2.50 - €2.80 |
| Green Tea Latte (Small)
1 cup |
Krispy Kreme | Cambodia | ៛2 |
| Filter Coffee | Starbucks | United Kingdom | £2.55 |
| Coffee | Hardee's | Canada | C$2.59 |
| Flat White | Auntie Anne’s | United Kingdom | £2.60 |
| Coffee / Tea | Subway | United Kingdom | £2.60 |
| Cappuccino | Auntie Anne’s | United Kingdom | £2.66 |
| Americano | Pizza Hut | United Kingdom | £2.69 |
| Coffee Roll | Dunkin’ Donuts | Australia | A$2.73 |
| Americano (Regular)
Espresso diluted with hot water. |
Auntie Anne’s | Ireland | €2.75 |
| Matcha Choco Latte (M)
Matcha series |
Krispy Kreme | Cambodia | ៛3 |
| Brewed Coffee
Original Blend, Dark Roast, or Dunkin' Decaf. Vegan. |
Dunkin’ Donuts | United Kingdom | £2.80 - £3.40 |
| Original Blend Coffee
Dunkin’s signature smooth and flavourful coffee. |
Dunkin’ Donuts | Ireland | €2.80 - €3.50 |
| Iced Caramel Coffee (Small) | McDonald's | USA | $2.85 - $3.69 |
| Iced French Vanilla Coffee (Small) | McDonald's | USA | $2.85 - $3.69 |
| Mocha Latte (Small) | McDonald's | USA | $2.85 - $3.79 |
| Filter Coffee
Freshly brewed drip coffee. |
Starbucks | Ireland | €2.85 - €3.25 |
| Green Tea Latte (Medium)
1 cup |
Krispy Kreme | Cambodia | ៛3 |
| Espresso
A strong and bold coffee made from finely ground coffee beans, brewed under high pressure. |
Starbucks | Canada | C$2.95 |
| Latte (Small) | McDonald's | USA | $2.99 - $3.69 |
| Latte | Pizza Hut | United Kingdom | £2.99 |
| Cappuccino | Pizza Hut | United Kingdom | £2.99 |
| Medium Pistachio Hot or Iced Coffee | Dunkin’ Donuts | USA | $3 |
| Medium Cold Brew | Dunkin’ Donuts | USA | $3 |
| Hot or Iced Signature Latte | Dunkin’ Donuts | USA | $3 |
| $3 Large Coffee | Burger King | Australia | A$3 |
| $3 Medium Iced Coffee | Burger King | Australia | A$3 |
| Americano
Espresso shots topped with hot water. |
Dunkin’ Donuts | Ireland | €3 - €3.60 |
| Coffee Shio Pan | Starbucks | Cambodia | ៛3 |
| Coffee of the Day
In our travels around the world, we've tasted many a splendid cup of coffee |
Starbucks | Cambodia | ៛3 |
| Caffè Misto | Starbucks | United Kingdom | £3.15 |
| Espresso
A short, strong black coffee. |
Pret A Manger | United Kingdom | £3.15 |
| Matcha Choco Latte (L)
Matcha series |
Krispy Kreme | Cambodia | ៛3 |
| Frozen Coffee | Krispy Kreme | Canada | C$3.19 - C$3.99 |
| Iced Americano
Freshly ground and brewed espresso combined with water and served over ice. |
Dunkin’ Donuts | United Kingdom | £3.25 - £3.90 |
| Hot Americano
Freshly ground and brewed espresso combined with hot water. White version includes milk. Black is vegan. |
Dunkin’ Donuts | United Kingdom | £3.25 - £3.90 |
| Cold Brew Coffee | Starbucks | United Kingdom | £3.25 - £4.40 |
| Latte
Espresso with steamed milk and a layer of foam. |
Auntie Anne’s | Ireland | €3.25 |
| Cappuccino
Espresso with a thick layer of foamed milk. |
Auntie Anne’s | Ireland | €3.25 |
| Flat White (Regular)
Espresso with steamed milk, less foam than a cappuccino. |
Auntie Anne’s | Ireland | €3.25 |
| Single Espresso
A single shot of concentrated coffee. |
Auntie Anne’s | Ireland | €3.25 |
| Caffè Americano
Espresso shots diluted with hot water, giving it a similar strength to, but different flavor... |
Starbucks | Ireland | €3.25 - €3.95 |
| Frosty-ccino® (Vanilla, Chocolate, or Caramel) | Wendy's | Canada | C$3.29 - C$4.29 |
| Flat White | Starbucks | United Kingdom | £3.30 |
| Iced Coffee
Dunkin’s signature coffee served over ice. Flavored options available. |
Dunkin’ Donuts | Ireland | €3.30 - €4 |
| Espresso | Pret A Manger | Ireland | €3.30 - €3.60 |
| Caramel Latte (Small) | McDonald's | USA | $3.32 - $3.99 |
| French Vanilla Latte (Small) | McDonald's | USA | $3.32 |
| Fresh Brewed Iced Tea | Shake Shack | United Kingdom | £3.40 |
| Iced Latte
Milk blended with rich, freshly ground and brewed espresso, served over ice. Can be made vegan... |
Dunkin’ Donuts | United Kingdom | £3.45 - £4.30 |
| Latte / Hot Latte
Steamed, frothy milk blended with rich, freshly ground and brewed espresso. Can be made vegan... |
Dunkin’ Donuts | United Kingdom | £3.45 - £4.30 |
| Cappuccino / Hot Cappuccino
Blended espresso and frothy milk. Can be made vegan with non-dairy milk. |
Dunkin’ Donuts | United Kingdom | £3.45 - £4.30 |
| Macchiato | Pret A Manger | Ireland | €3.45 - €3.75 |
| Hot Americano | Starbucks | Cambodia | ៛3 |
| Iced Americano
Espresso shots topped with cold water produce a light layer of crema, then served over ice |
Starbucks | Cambodia | ៛3 |
| Americano (Small) | McDonald's | USA | $3.49 |
| Americano | Krispy Kreme | Canada | C$3.49 |
| Large McCafe Coffee | McDonald's | Singapore | S$3.50 |
| Latte
Espresso with steamed milk and a thin layer of foam. Flavored options available. |
Dunkin’ Donuts | Ireland | €3.50 - €4.20 |
| Cappuccino
Espresso with steamed milk and a thick layer of foam. |
Dunkin’ Donuts | Ireland | €3.50 - €4.20 |
| Espresso | Cinnabon | Singapore | S$3.50 |
| Iced Macchiato
Layers of hand-crafted deliciousness with espresso and milk, served over ice. Can be made vegan... |
Dunkin’ Donuts | United Kingdom | £3.55 - £4.40 |
| Flat White
Steamed milk over a double shot of espresso. |
Dunkin’ Donuts | United Kingdom | £3.55 |
| Macchiato / Hot Macchiato
Layers of hand-crafted deliciousness with espresso and steamed milk. Can be made vegan with... |
Dunkin’ Donuts | United Kingdom | £3.55 - £4.40 |
| Macchiato
Steamed milk marked with shots of espresso. |
Dunkin’ Donuts | Ireland | €3.60 - €4.30 |
| Hot Latte
Our dark, rich espresso balanced with steamed milk and a light layer of foam |
Starbucks | Cambodia | ៛4 |
| Iced Latte
Our dark, rich espresso combined with milk and served over ice |
Starbucks | Cambodia | ៛4 |
| Hot Cappuccino
Dark, rich espresso lies in wait under a smoothed and stretched layer of thick milk foam |
Starbucks | Cambodia | ៛4 |
| Iced Cappuccino
Dark, rich espresso lies in wait under a smoothed and stretched layer of thick milk foam |
Starbucks | Cambodia | ៛4 |
| Cold Brew | Starbucks | Cambodia | ៛4 |
| Chai Tea Latte | Starbucks | Cambodia | ៛4 |
| Iced Chai Tea Latte | Starbucks | Cambodia | ៛4 |
| English Breakfast Tea Latte | Starbucks | Cambodia | ៛4 |
| Honey Ruby Grapefruit Cold Brew
Hibiscus Tea mixed with lemonade shaken with ice |
Starbucks | Cambodia | ៛4 |
| Freshly Brewed Iced Tea
Unsweetened or flavored iced tea. |
TGI Friday’s | Ireland | €3.67 |
| Vanilla Latte | Dunkin’ Donuts | Malaysia | RM3.68 |
| Caramel Macchiato (Small) | McDonald's | USA | $3.69 |
| Hot Americano | Dunkin’ Donuts | Singapore | S$3.70 - S$4.55 |
| Espresso McCafé | McDonald's | Australia | A$3.70 |
| Cortado | Costa Coffee | United Kingdom | £3.70 |
| Caramel Frappé (Small) | McDonald's | USA | $3.79 - $5.13 |
| Mocha Frappé (Small) | McDonald's | USA | $3.79 - $5.13 |
| Iced Latte
Espresso and milk served over ice. Flavored options available. |
Dunkin’ Donuts | Ireland | €3.80 - €4.50 |
| Cold Brew
Coffee steeped in cold water for a smoother, less acidic taste. |
Dunkin’ Donuts | Ireland | €3.80 - €4.50 |
| Iced Latte | McDonald's | Ireland | €3.80 |
| Organic Brewed Iced Tea
Unsweetened and brewed fresh daily. |
Shake Shack | Singapore | S$3.80 |
| Americano
Espresso topped with hot water. |
Pret A Manger | United Kingdom | £3.80 |
| Caramel Cortado | Costa Coffee | United Kingdom | £3.80 |
| Caffè Latte
Rich espresso with steamed milk and a light layer of foam. |
Starbucks | Ireland | €3.85 - €4.85 |
| Cappuccino
Espresso with steamed milk, topped with a deep layer of frothy foam. |
Starbucks | Ireland | €3.85 - €4.85 |
| Pret's Organic Classic Blend Coffee
A medium roast coffee. |
Pret A Manger | USA | $3.85 - $4.50 |
| Pret's Organic Single Origin Coffee
Coffee made from beans from a single origin. |
Pret A Manger | USA | $3.85 |
| Black Americano | Krispy Kreme | Ireland | €3.89 |
| White Americano | Krispy Kreme | Ireland | €3.89 |
| Matcha Iced Latte
Matcha green tea blended with milk and served over ice. Can be made vegan with non-dairy milk. |
Dunkin’ Donuts | United Kingdom | £3.90 - £4.20 |
| Iced Macchiato
Milk served over ice, marked with shots of espresso. |
Dunkin’ Donuts | Ireland | €3.90 - €4.60 |
| Mocha Cortado | Costa Coffee | United Kingdom | £3.90 |
| Chai Latte / Hot Chai Latte
Spiced black tea blended with steamed milk. Can be made vegan with non-dairy milk. |
Dunkin’ Donuts | United Kingdom | £3.95 - £4.60 |
| Iced Brown Sugar Oat Shaken Espresso | Starbucks | United Kingdom | £3.95 - £5.60 |
| Americano | Pret A Manger | Canada | C$3.95 - C$4.45 |
| Hot Flat White | Starbucks | Cambodia | ៛4 |
| Iced Flat White | Starbucks | Cambodia | ៛4 |
| Hot Caramel Macchiato | Starbucks | Cambodia | ៛4 |
| Iced Caramel Macchiato | Starbucks | Cambodia | ៛4 |
| Hot Mocha | Starbucks | Cambodia | ៛4 |
| Iced Mocha | Starbucks | Cambodia | ៛4 |
| Hot Vanilla Latte
Rich, full-boiled espresso blended with creamy steamed milk and vanilla syrup |
Starbucks | Cambodia | ៛4 |
| Iced Vanilla Latte
Rich, full-boiled espresso blended with creamy steamed milk and vanilla syrup |
Starbucks | Cambodia | ៛4 |
| Hot Caramel Latte | Starbucks | Cambodia | ៛4 |
| Iced Caramel Latte
A refreshing coffee beverage with espresso, cold milk, and caramel syrup served over ice |
Starbucks | Cambodia | ៛4 |
| Hot Hazelnut Latte
Our dark, rich espresso balanced with steamed milk and a light layer of foam |
Starbucks | Cambodia | ៛4 |
Sorted by the cheapest published option for each item. A local price is not comparable to a price in another currency - For that, use the price index.
Coffee products sold under one name in four or more markets, converted to US dollars.
| Product | Brand | Markets | Cheapest (USD) | Priciest (USD) | Gap |
|---|---|---|---|---|---|
| Caramel Macchiato | Starbucks | 10 | $2.67 | $6.95 | +160% |
| White Chocolate Mocha | Starbucks | 9 | $2.67 | $7.43 | +178% |
| Cold Brew | Starbucks | 9 | $2.43 | $6.26 | +158% |
| Iced Caramel Macchiato | Starbucks | 9 | $3.45 | $6.95 | +102% |
| Vanilla Sweet Cream Cold Brew | Starbucks | 8 | $2.75 | $5.74 | +108% |
| Caffè Americano | Starbucks | 7 | $2.11 | $5.74 | +172% |
| Caffè Latte | Starbucks | 7 | $2.27 | $5.73 | +152% |
| Cappuccino | Starbucks | 7 | $2.27 | $5.73 | +152% |
| Flat White | Starbucks | 7 | $2.67 | $6.22 | +133% |
| Iced White Chocolate Mocha | Starbucks | 7 | $3.95 | $7.43 | +88% |
| Iced Caffè Latte | Starbucks | 7 | $3.60 | $5.73 | +59% |
| Caffè Mocha | Starbucks | 6 | $2.51 | $6.68 | +166% |
The same products, cut by price rather than by chain.

Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.

Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.
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