How Dairy Queen operates in Indonesia
Brand profile for the Indonesia market.
Dairy Queen in Indonesia
Dairy Queen commenced operations in Indonesia in 2004, initially through local franchisee PT Lumbung Reksa Arta. More recently, Minor Food, part of Minor International Public Company Limited, has become the operational entity for Dairy Queen across Thailand, the Maldives, and Indonesia. The brand primarily offers soft-serve ice cream, with its signature Blizzard treats, featuring blended toppings and served inverted, being a distinctive menu item. The Indonesian menu also includes ice cream cakes, sundaes, cones, milkshakes, and often features localised flavours such as the Nutella and Cendol Blizzard. A recurring promotional offer provides ice cream cones for Rp 7,000. Dairy Queen establishments are typically located within upscale shopping malls, appealing to a broad demographic, with a particular focus on young adults aged 13 to 35. Dairy Queen in Indonesia is explicitly advertised as Halal certified.
- Arrived in Indonesia: 2004
- Local operator: Minor Food
- Halal certification: market-wide
Sample prices
| Item | Price | |
|---|---|---|
| Smiley Ice Cream Cake | Rp 200000.0 | source ↗ |
| Belgian Chocolate Almond Blizzard | Rp 59000.0 | source ↗ |
| Belgian Chocolate Brownie Blizzard | Rp 58999.0 | source ↗ |
| Ovomaltine Brownie Ice Cream Cake | Rp 400000.0 | source ↗ |
| SPECIAL PRICE - OREO PINT | Rp 75000.0 | source ↗ |
| Special Price - Dq Ice Cream Sandwich (Isi 6 pcs) | Rp 75000.0 | source ↗ |
| Vanilla Pint 473ml | Rp 110000.0 | source ↗ |
| Oreo® Pint 473ml | Rp 110000.0 | source ↗ |
| Nutella Pint 473ml | Rp 110000.0 | source ↗ |
| Mint Choco Pint 473ml | Rp 110000.0 | source ↗ |
| Blueberry Milkshake | Rp 42000.0 | source ↗ |
| Chocolate Milkshake | Rp 42000.0 | source ↗ |
| Green Tea Milkshake | Rp 41999.0 | source ↗ |
| Oreo Mocha Milkshake | Rp 42000.0 | source ↗ |
| Ovomaltine Milkshake | Rp 42000.0 | source ↗ |
| Strawberry Milkshake | Rp 42000.0 | source ↗ |
| Vanilla Milkshake | Rp 42000.0 | source ↗ |
| Cone Ice Cream | Rp 7000.0 | source ↗ |
| Royal Thai Tea Blizzard | Rp 17000.0 | source ↗ |
| Belgian Chocolate Blizzard | Rp 39000.0 | source ↗ |
Each price above links to the source it was taken from. These are individually sourced figures rather than a verified full menu, so they are not used in the price index.
Sources
Everything above was drawn from these pages. Credit for the underlying information belongs to their publishers.
- thejakartapost.com
- moneyandbanking.co.th - en.moneyandbanking.co.th
- minorfood.com
- aeonmall-jgc.com
- wanderlog.com
- grab.com - food.grab.com
- facebook.com
- instagram.com
- instagram.com
- instagram.com
Dairy Queen in other markets
The same brand, a different menu and a different currency in each.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand | 29 | ฿12 | ฿86.67 | Thailand menu prices |
| USA | 55 | $0.69 | $6.40 | USA menu prices |
| Singapore | 31 | S$1.80 | S$16.89 | Singapore menu prices |
| Philippines | 71 | ₱109 | ₱411.21 | Philippines menu prices |
| Canada | 83 | C$1.99 | C$7.56 | Canada menu prices |
| Cambodia | 43 | $1.10 | $5.25 | Cambodia menu prices |
| Laos | 33 | ₭19,000 | ₭50,364 | Laos menu prices |
Prices are in each market's own currency and are not directly comparable. For a like-for-like view, use the price index or the comparison tool.
About Dairy Queen
A Soft-Serve Legacy That Began with a Swirl
In 1940, Sherb Noble, along with John Fremont "J.F." McCullough and his son Alex, opened the first Dairy Queen in Joliet, Illinois. Their innovative soft-serve formula quickly became a sensation, leading to rapid expansion through franchising. By 1955, Dairy Queen had grown to over 2,600 locations, marking its place as a beloved American institution. Today, with thousands of outlets worldwide, Dairy Queen continues to serve its signature treats to generations of fans.
A Menu That Blends Tradition with Innovation
Dairy Queen's menu offers a delightful mix of classic favorites and contemporary creations. The iconic soft-serve cone, known for its distinctive curl, remains a staple, while the Dipped Cone adds a satisfying chocolate shell. The Blizzard Treat, introduced in 1985, blends soft serve with various mix-ins, creating endless flavor combinations. For those seeking savory options, the Signature Stackburgers feature 100% real seasoned beef with a variety of toppings, catering to diverse tastes.
Rooted in Community and Compassion
Beyond its menu, Dairy Queen is deeply committed to community engagement. Through its longstanding partnership with Children's Miracle Network Hospitals, the brand has raised significant funds to support children's health initiatives. Events like Miracle Treat Day see proceeds from Blizzard sales benefiting local hospitals, exemplifying Dairy Queen's dedication to making a positive impact in the communities it serves.
From its humble beginnings in Illinois to its global presence today, Dairy Queen continues to delight customers with its signature treats and unwavering commitment to community values.
Discussion
Prices move and menus differ by branch - What people have seen on the ground is part of the record. Be useful, be civil.
No comments yet - Yours starts it.