How Outback Steakhouse operates in Indonesia
Brand profile for the Indonesia market.
Outback Steakhouse in Indonesia
Outback Steakhouse entered the Indonesian market in 2001. The chain is operated in Southeast Asia, including Indonesia, by Singapore's Universal Success Enterprises. It positions itself as a casual dining restaurant offering quality steak and other dishes, targeting the middle to upper economic class, and aiming to attract both expatriates and local customers. Distinctive menu items include the Outback Special sirloin, Alice Springs Chicken, and Baby Back Ribs. Appetizers such as the Typhoon Bloom and Kookaburra Wings are also featured. The menu in Indonesia also features items like BBQ Beef Ribs, Black Pepper Steak Bites, and the Typhoon Burger.
- Arrived in Indonesia: 2001
- Local operator: Universal Success Enterprises
Sample prices
| Item | Price | |
|---|---|---|
| BBQ Beef Ribs (BEST SELLER) | Rp 417890.0 | source ↗ |
| New York Strip 8 oz. (226 grams) | Rp 318890.0 | source ↗ |
| Outback Special 6 oz. (170 grams) | Rp 274890.0 | source ↗ |
| Typhoon Burger | Rp 164890.0 | source ↗ |
Each price above links to the source it was taken from. These are individually sourced figures rather than a verified full menu, so they are not used in the price index.
Sources
Everything above was drawn from these pages. Credit for the underlying information belongs to their publishers.
Outback Steakhouse in other markets
The same brand, a different menu and a different currency in each.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand | 53 | ฿60 | ฿523.95 | Thailand menu prices |
| USA | 62 | $1.99 | $19.68 | USA menu prices |
| Singapore | 31 | S$6.90 | S$25.72 | Singapore menu prices |
| Philippines | 61 | ₱49 | ₱661.98 | Philippines menu prices |
| Hong Kong | 68 | HK$36 | HK$185.58 | Hong Kong menu prices |
| Australia | 86 | A$4 | A$26.63 | Australia menu prices |
| Canada | 88 | C$4.99 | C$24.29 | Canada menu prices |
Prices are in each market's own currency and are not directly comparable. For a like-for-like view, use the price index or the comparison tool.
Outback Steakhouse products priced worldwide
Items Outback Steakhouse sells under the same name in four or more of our markets, converted to US dollars.
| Product | Markets | Cheapest | Priciest | Gap |
|---|---|---|---|---|
| New York Strip | 6 | $23.54 | $44.95 | +91% |
| Ribeye | 6 | $27.47 | $41.44 | +51% |
| Baby Back Ribs | 5 | $20.26 | $52.95 | +161% |
| Kookaburra Wings | 5 | $7.74 | $18.69 | +141% |
| Chocolate Thunder from Down Under | 5 | $5.48 | $12.62 | +130% |
| Alice Springs Chicken | 5 | $17.12 | $24.56 | +44% |
| Bloomin' Onion | 4 | $8.91 | $14.02 | +57% |
| Aussie Cheese Fries | 4 | $7.84 | $11.49 | +47% |
About Outback Steakhouse
A Bold Idea Born in Tampa
In 1988, four friends - Chris Sullivan, Robert Basham, Tim Gannon, and Trudy Cooper - Opened the first Outback Steakhouse in Tampa, Florida. Inspired by the adventurous spirit of the Australian Outback, they aimed to create a casual dining experience that combined high-quality food with a fun, relaxed atmosphere. Their "No Rules, Just Right" philosophy quickly resonated with diners, leading to rapid expansion across the United States and beyond.
Signature Flavors with a Down Under Twist
Outback Steakhouse is renowned for its hearty, flavorful dishes that bring a taste of the Outback to the table. The menu features a variety of steaks, such as the Outback Special sirloin and Victoria's Filet, each seasoned and seared to perfection. The Bloomin' Onion, a colossal onion hand-carved, breaded, and deep-fried, has become an iconic appetizer, delighting guests with its crispy petals and signature dipping sauce. Other favorites include the Alice Springs Chicken, topped with bacon, honey mustard sauce, sautéed mushrooms, and melted cheeses, and the Queensland Chicken & Shrimp Pasta, a creamy blend of grilled chicken, shrimp, and fettuccine.
Connecting with Communities
Outback Steakhouse is committed to giving back to the communities it serves. Through initiatives like the "TeamMATES" program, the restaurant partners with college athletes to host local give-back nights, raising funds for various charities. Additionally, Outback collaborates with organizations such as the American Cancer Society, supporting campaigns like "Be A Game Changer" to aid in the fight against cancer. These efforts reflect Outback's dedication to making a positive impact beyond its restaurant walls.
From its humble beginnings in Tampa to its presence in over 20 countries, Outback Steakhouse continues to serve up bold flavors and warm hospitality, inviting guests to enjoy a dining experience that's both satisfying and memorable.
Discussion
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