The Pizza Company in Laos
35 items on the local menu, priced in LAK.
The Pizza Company in Laos
Laos is the clearest example of how regional adjacency beats global scale. Thai television, Thai brands and Thai supply chains all cross the Mekong easily, and for a Bangkok-based franchisor adding Vientiane is closer to a logistics decision than a market-entry project.
The Pizza Company arrived through exactly that route. In a market too small to justify a dedicated supply chain for a distant global brand, a Thai operator already trucking ingredients to the border has a structural advantage no American competitor can match.
What that produces is a chain sector in Vientiane with almost no US presence at the value end and a strong showing from Thai casual-dining formats.
The Lao board here is priced, at 35 items. The Pizza Company in Thailand carries 79 and is the home board, so it shows what the Lao menu leaves out.
Sources
Market facts on this page were taken from these. Credit for the underlying information belongs to their publishers.
- The Pizza Company - Minor Food
- The Pizza Company - Wikipedia
Cheapest items on the Laos menu
The entry price of a The Pizza Company order in this market.
| Item | Category | Price |
|---|---|---|
| French Fries | Appetizers | ₭54,000 |
| Bread Stick Pcs8 |
Appetizers | ₭60,000 |
| Garden Salad with Quail Egg Mixed vegetable, cherry tomato, cucumber slice, carrot dice, corn, quail eggs, crouton and salad dressing |
Salads | ₭68,000 |
| Fish Sticks | Appetizers | ₭75,000 |
| Caesar Salad Mixed vegetable, baked bacon, crouton, parmisan cheese and ceasar Sauce |
Salads | ₭82,000 |
| Cheese Sticks | Appetizers | ₭86,000 |
| Cheese Bread Sticks Cheese bread stick with sauce |
Appetizers | ₭86,000 |
| Calamari Ring | Appetizers | ₭86,000 |
| Pan Double Cheese Pizza | Pan Pizza | ₭101,000 |
| Pan Double Pepperoni Pizza | Pan Pizza | ₭101,000 |
| Pan Ham and Mushroom Pizza | Pan Pizza | ₭101,000 |
| Pasta with Sausage Parsley chicken sausage, tomato, dry chili, onion, Thai basil, chicken soup and keemao sauce |
Pasta | ₭102,000 |
The Pizza Company in other markets
The same brand, a different menu and a different currency in each.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand | 79 | ฿79 | ฿281.66 | Menu → |
| Vietnam | 48 | ₫30,000 | ₫155,625 | Menu → |
| Cambodia | 42 | ៛15,400 | ៛40,541 | Menu → |
| Myanmar | 39 | K6,900 | K42,118 | Menu → |
| United Arab Emirates | 23 | AED 12 | AED 52.91 | Menu → |
Prices are in each market's own currency and are not directly comparable. For a like-for-like view, use the price index or the comparison tool.
About The Pizza Company
A Thai Original with Global Flavor
The Pizza Company was established in 2001 by Minor Food Group in Thailand. It quickly became the country's leading pizza brand by offering a unique dining experience that combined Italian-American cuisine with local tastes. The brand's commitment to quality and innovation set it apart in a competitive market.
A Menu Crafted for Local Tastes
The Pizza Company offers a diverse menu that caters to a wide range of preferences. Signature pizzas are known for their generous toppings and rich flavors, appealing to those who enjoy hearty meals. Beyond pizza, the menu includes pasta dishes, salads, and appetizers, providing a comprehensive dining experience. The brand continually updates its offerings to reflect changing consumer tastes and preferences.
Expanding Horizons
Since its inception, The Pizza Company has expanded beyond Thailand, establishing a presence in several countries across Asia and the Middle East. The brand's international growth is a testament to its universal appeal and adaptability. Each new location maintains the core values of quality and customer satisfaction that have been central to the brand's success.
From its beginnings in Thailand to its international expansion, The Pizza Company continues to serve delicious meals that bring people together, staying true to its mission of delivering quality food and exceptional service.
Discussion
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