
How Fast-Food Franchising Actually Works
Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Menus and prices in 14 markets, 1,113 items tracked.
Domino's is the clearest example on this site of a menu shaped entirely by a delivery constraint. Every item on the board has to survive a journey in a closed box, and that single requirement explains more about the range than any taste consideration.
We hold 734 Domino's items across ten markets. The Hawaiian is priced in five, from about $2.35 in the Philippines to $11.60 in Canada.
Australia is the brand's most interesting market in our data: the franchisee there has repeatedly led the global business on ordering technology rather than receiving it, which is an unusual inversion of how international franchising normally works.
Each market has its own board. Prices are shown in local currency and are not comparable across rows - Use the index below for that.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand
THB |
44 | ฿25 | ฿352.33 | Thailand menu prices |
| USA
USD |
43 | $6.99 | $10.82 | USA menu prices |
| Singapore
SGD |
46 | S$0.20 | S$26.85 | Singapore menu prices |
| Philippines
PHP |
56 | ₱39 | ₱356.36 | Philippines menu prices |
| Malaysia
MYR |
99 | RM1 | RM25.25 | Malaysia menu prices |
| Australia
AUD |
105 | A$4 | A$13.17 | Australia menu prices |
| Canada
CAD |
68 | C$1.09 | C$11.64 | Canada menu prices |
| United Kingdom
GBP |
57 | £0.59 | £10.47 | United Kingdom menu prices |
| Ireland
EUR |
89 | €1.20 | €12.03 | Ireland menu prices |
| New Zealand
NZD |
127 | NZ$1 | NZ$14.65 | New Zealand menu prices |
| Vietnam
VND |
66 | ₫25,000 | ₫135,000 | Vietnam menu prices |
| Cambodia
KHR |
137 | ៛1 | ៛14 | Cambodia menu prices |
| United Arab Emirates
AED |
143 | AED 4 | AED 47.64 | United Arab Emirates menu prices |
| India
INR |
33 | ₹49 | ₹221.73 | India menu prices |
Prices are in each market’s own currency and are not comparable across rows; for that, use the price index.
Products sold under one name in four or more of our markets, converted to US dollars at weekly mid-market rates.
| Product | Markets | Cheapest (USD) | Average (USD) | Priciest (USD) | Gap |
|---|---|---|---|---|---|
| Hawaiian | 5 | $2.32 | $7.47 | $11.30 | +387% |
| Potato Wedges | 5 | $1.84 | $4.03 | $5.69 | +209% |
| Cinnastix | 4 | $1.99 | $3.35 | $6.18 | +211% |
| Chocolate Lava Cake | 4 | $3.17 | $5.18 | $7.75 | +145% |
| ExtravaganZZa | 4 | $5.78 | $11.43 | $14.00 | +142% |
| MeatZZa | 4 | $5.78 | $11.03 | $14.00 | +142% |
Every item across every Domino’s Pizza menu, mapped onto our dish taxonomy.
In 1960, Tom and James Monaghan purchased a small pizzeria in Ypsilanti, Michigan. Originally named DomiNick’s, the establishment was soon rebranded as Domino’s Pizza. Tom Monaghan envisioned a brand that combined quality with efficiency, leading to the development of a streamlined delivery system. This approach set the foundation for Domino’s to become a household name, with thousands of locations serving communities worldwide.
Domino’s menu offers a variety of options to cater to diverse tastes. Signature pizzas like the Pepperoni Passion and the Pacific Veggie showcase the brand's commitment to flavor. Beyond traditional offerings, Domino’s has introduced innovative items such as the Chicken Alfredo Pasta and the Spinach & Feta Specialty Pizza. For those seeking lighter options, the menu includes wraps and salads, ensuring there's something for everyone.
Domino’s dedication extends beyond its culinary offerings. The company actively supports various community initiatives, including partnerships with local organizations and fundraising efforts. Programs like the Domino’s Smart Slice provide nutritious meal options in schools, while team members often volunteer in community gardens and local events. Through these endeavors, Domino’s strives to make a positive impact in the neighborhoods it serves.
From its humble beginnings in Michigan to its global presence today, Domino’s Pizza continues to prioritize quality, innovation, and community engagement, delivering more than just meals to its customers.

Almost every restaurant you think of as a chain is owned by someone else entirely. What the franchisee actually buys, and why it explains the price on the board.

Localisation is not adding a novelty item. It is a staged process with a predictable sequence, and the menu data shows exactly how far each market has travelled.

Menu boards are designed documents, not lists. Where the money items sit, what the ordering of panels is doing, and how to find the price you actually want.
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