How Outback Steakhouse operates in Malaysia
Brand profile for the Malaysia market.
Outback Steakhouse in Malaysia
Outback Steakhouse, an American casual dining chain with an Australian theme, commenced operations in Malaysia in the early 2000s, with its first outlet established in Bukit Bintang, Kuala Lumpur, around 2001. A second branch subsequently opened in Nu Sentral in 2015. In the Malaysian market, Outback Steakhouse is positioned as a premium dining option, offering American-style cuisine with prices generally considered higher than its mainstream counterparts in the United States, yet competitive within its local segment. The menu is notable for its array of steaks, including signature cuts such as the New York Strip and Ribeye, alongside other distinct offerings like Crispy Fried Mushrooms, BBQ Beef Ribs, and the Alice Springs Chicken Quesadilla. Desserts like Cinnamon Oblivion are also featured. While the restaurants do not serve pork, the presence of alcohol on the menu prevents the chain from obtaining official market-wide halal certification in Malaysia.
- Arrived in Malaysia: 2001
Sample prices
| Item | Price | |
|---|---|---|
| Crispy Fried Mushrooms | RM24.95 | source ↗ |
| BBQ Beef Ribs (Half) | RM44.95 | source ↗ |
| New York Strip (10 oz) | RM67.95 | source ↗ |
| Cinnamon Oblivion | RM17.95 | source ↗ |
| Outback Special (8 oz) | RM49.95 | source ↗ |
| Alice Springs Chicken Quesadilla | RM27.95 | source ↗ |
| Typhoon Bloom | RM19.95 | source ↗ |
| Black Peppercorn Crusted Ribeye (8 oz.) | RM59.95 | source ↗ |
| Peanut Butter Pie | RM17.95 | source ↗ |
Each price above links to the source it was taken from. These are individually sourced figures rather than a verified full menu, so they are not used in the price index.
Sources
Everything above was drawn from these pages. Credit for the underlying information belongs to their publishers.
- weekendnotes.com
- malaysianflavours.com
- taufulou.com
- foodmsia.com
- chasingfooddreams.com
- isaactan.net
- bloominbrands.com - franchise.bloominbrands.com
Outback Steakhouse in other markets
The same brand, a different menu and a different currency in each.
| Market | Items | Cheapest | Average | |
|---|---|---|---|---|
| Thailand | 53 | ฿60 | ฿523.95 | Thailand menu prices |
| USA | 62 | $1.99 | $19.68 | USA menu prices |
| Singapore | 31 | S$6.90 | S$25.72 | Singapore menu prices |
| Philippines | 61 | ₱49 | ₱661.98 | Philippines menu prices |
| Hong Kong | 68 | HK$36 | HK$185.58 | Hong Kong menu prices |
| Australia | 86 | A$4 | A$26.63 | Australia menu prices |
| Canada | 88 | C$4.99 | C$24.29 | Canada menu prices |
| Indonesia | No priced menu yet. Outback Steakhouse Indonesia | |||
Prices are in each market's own currency and are not directly comparable. For a like-for-like view, use the price index or the comparison tool.
Outback Steakhouse products priced worldwide
Items Outback Steakhouse sells under the same name in four or more of our markets, converted to US dollars.
| Product | Markets | Cheapest | Priciest | Gap |
|---|---|---|---|---|
| New York Strip | 6 | $23.54 | $44.95 | +91% |
| Ribeye | 6 | $27.47 | $41.44 | +51% |
| Baby Back Ribs | 5 | $20.26 | $52.95 | +161% |
| Kookaburra Wings | 5 | $7.74 | $18.69 | +141% |
| Chocolate Thunder from Down Under | 5 | $5.48 | $12.62 | +130% |
| Alice Springs Chicken | 5 | $17.12 | $24.56 | +44% |
| Bloomin' Onion | 4 | $8.91 | $14.02 | +57% |
| Aussie Cheese Fries | 4 | $7.84 | $11.49 | +47% |
About Outback Steakhouse
A Bold Idea Born in Tampa
In 1988, four friends - Chris Sullivan, Robert Basham, Tim Gannon, and Trudy Cooper - Opened the first Outback Steakhouse in Tampa, Florida. Inspired by the adventurous spirit of the Australian Outback, they aimed to create a casual dining experience that combined high-quality food with a fun, relaxed atmosphere. Their "No Rules, Just Right" philosophy quickly resonated with diners, leading to rapid expansion across the United States and beyond.
Signature Flavors with a Down Under Twist
Outback Steakhouse is renowned for its hearty, flavorful dishes that bring a taste of the Outback to the table. The menu features a variety of steaks, such as the Outback Special sirloin and Victoria's Filet, each seasoned and seared to perfection. The Bloomin' Onion, a colossal onion hand-carved, breaded, and deep-fried, has become an iconic appetizer, delighting guests with its crispy petals and signature dipping sauce. Other favorites include the Alice Springs Chicken, topped with bacon, honey mustard sauce, sautéed mushrooms, and melted cheeses, and the Queensland Chicken & Shrimp Pasta, a creamy blend of grilled chicken, shrimp, and fettuccine.
Connecting with Communities
Outback Steakhouse is committed to giving back to the communities it serves. Through initiatives like the "TeamMATES" program, the restaurant partners with college athletes to host local give-back nights, raising funds for various charities. Additionally, Outback collaborates with organizations such as the American Cancer Society, supporting campaigns like "Be A Game Changer" to aid in the fight against cancer. These efforts reflect Outback's dedication to making a positive impact beyond its restaurant walls.
From its humble beginnings in Tampa to its presence in over 20 countries, Outback Steakhouse continues to serve up bold flavors and warm hospitality, inviting guests to enjoy a dining experience that's both satisfying and memorable.
Discussion
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