Soft Taco price around the world
Taco Bell sells this in 8 of the 20 markets we track. Here is what it costs in each, converted to US dollars.
$1.07
Cheapest - New Zealand
$1.98
Average across 8 markets
$3.12
Priciest - United Kingdom
+192%
Gap, cheapest to priciest
What it costs in each market
The local price on each market's own menu, and the same figure in US dollars at the rate shown at the foot of this page.
| # | Market | Local price | In US dollars | vs average | ||
|---|---|---|---|---|---|---|
| 1 | New Zealand | NZ$1.79 | $1.07 | -46% | Menu → | |
| 2 | Canada | C$1.79 | $1.30 | -34% | Menu → | |
| 3 | Malaysia | RM6.21 | $1.54 | -22% | Menu → | |
| 4 | Philippines | ₱99 | $1.60 | -19% | Menu → | |
| 5 | USA | $1.79 | $1.79 | -10% | Menu → | |
| 6 | Thailand | ฿79 | $2.42 | +22% | Menu → | |
| 7 | Singapore | S$3.80 | $2.99 | +51% | Menu → | |
| 8 | United Kingdom | £2.29 | $3.12 | +58% | Menu → |
Local prices are the stored values and do not move with exchange rates; dollar figures use mid-market rates from 22 August 2026. Portion size and recipe can differ between markets even when the product name does not - Read the methodology before quoting these figures.
What this does not adjust for: local wages, sales-tax treatment, portion size or what comes in the box. A New Zealand Soft Taco at $1.07 is cheaper in dollars, not necessarily cheaper for someone earning a new zealander wage.
Other Taco Bell products in the index
| Product | Markets | Cheapest (USD) | Priciest (USD) | Gap |
|---|---|---|---|---|
| Cinnamon Twists | 8 | $0.77 | $2.28 | +196% |
| Crunchy Taco | 8 | $1.07 | $3.12 | +192% |
| Crunchwrap Supreme™ | 8 | $2.90 | $7.84 | +170% |
| Crunchwrap Supreme Combo | 7 | $3.87 | $9.38 | +142% |
| Chocodilla™ | 5 | $1.00 | $2.99 | +199% |
| Chicken Quesadilla | 5 | $3.32 | $9.40 | +183% |
| Grilled Stuft Burrito™ Combo | 5 | $3.87 | $9.85 | +154% |
| Guacamole | 4 | $1.43 | $2.03 | +42% |
| Cheese Quesadilla™ | 4 | $2.35 | $4.18 | +78% |
| Grilled Stuft Burrito | 4 | $4.44 | $7.84 | +77% |
Other tacos & burritos in the index
Where this product turns up
Soft Taco is one of the rows behind this list, ranked against everything else we track.
Discussion
Prices move and menus differ by branch - What people have seen on the ground is part of the record. Be useful, be civil.
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