Jollibee

From Humble Beginnings to a Household Name

Jollibee's story begins in 1975, inside a small ice cream parlor in Quezon City, where a young entrepreneur named Tony Tan Caktiong served smiles with every scoop. It didn’t take long before he noticed something telling: guests returned not only for sweet treats but for the savory meals his family began preparing behind the scenes. Guided by curiosity, resilience, and a deep love for cooking, the modest ice cream shop soon transformed into a full-service eatery, buzzing with the comforting aroma of home-cooked Filipino food.

By 1978, the name Jollibee was born—cheerful, bold, and instantly recognizable. As the early days unfolded, what started as a family-run venture quickly grew into a gathering place where stories were shared over steaming plates of food. The founding spirit remains intact, shaped by genuine hospitality and a heartfelt mission to serve joy in every meal.

A Feast Inspired by Home and Heart

Jollibee’s menu is a reflection of warmth, memory, and flavor. Inspired by family kitchens and Filipino culinary traditions, each dish is crafted to bring comfort and delight. Whether it’s the signature Chickenjoy with its crispy golden coating and juicy tenderness, or the beloved Jolly Spaghetti—sweet, savory, and unmistakably nostalgic—every bite carries the essence of home.

Quality ingredients are at the core of every recipe. From the bold flavors of Burger Steak to the rich, meaty layers of Palabok Fiesta, the offerings celebrate not only taste but a dedication to consistency and care. Jollibee continues to evolve while holding tight to the flavors that made it beloved across generations.

More Than a Meal: A Place to Belong

Jollibee has always been more than just a restaurant. It’s a space where laughter fills the air, birthdays are celebrated, and traditions are passed from one family member to the next. Through years of growth, the establishment has remained deeply rooted in the communities it serves, becoming a familiar landmark in neighborhoods around the world.

From surprise visits by the iconic bee mascot to heartfelt community initiatives, Jollibee nurtures a sense of togetherness that goes beyond food. It welcomes every guest with the warmth of a friend’s home and the comfort of a shared meal, building bonds that last far beyond the final bite.

Jollibee’s story continues to unfold one joyful encounter at a time—served hot, shared with love, and always made with care.